Association Meetings Readers Say Worst is Behind Them

Highlights
Association meeting planners say 2009 was a challenging year but predict that the worst is over

12. At your largest regularly scheduled meeting in 2010, what do you expect from exhibitors/sponsors compared to 2009?
Increase of 20 percent or more 5.4%
Increase of 1 to 19 percent 29.7%
No change 48.6%
Decrease of 1 to 19 percent 5.4%
Decrease of 20 to 34 percent 8.1%
Decrease of 35 to 49 percent 0.0%
Decrease of 50 percent or more 2.7%

13. If you expect lower attendance at your largest 2010 meeting, do you expect attrition penalties to come into play?
Yes, we expect to pay attrition penalties for our 2010 meeting. 0.0%
We expect to owe attrition, but we expect to be able to negotiate it down or eliminate it. 17.9%
No, we do not expect an attrition penalty for our 2010 meeting. 82.1%

14. If your largest 2010 meeting has attendance shortfalls, will you try to renegotiate terms with your suppliers?
Yes 86.1%
No 13.9%

15. If your supplier is willing to renegotiate, how will you mitigate?
Decrease the room rate 48.4%
Decrease F&B minimums 41.9%
Increase our F&B use 12.9%
Try to invoke force majeure clause to mitigate attendance shortfall 3.2%
Supplier will increase efforts to attract attendees 16.1%
Promise to bring future business to hotel or venue 45.2%

16. Looking at all of the meetings your organization holds in a year, please check the boxes that describe what you expect to do in 2010 to cut costs.
Replace large meeting with regional or smaller meetings 19.0%
Eliminate some small meetings 23.8% 10
Replace some live meetings with virtual meetings or conference calls 38.1%
Change to a more affordable destination/facility 45.2%
Will not make any changes to cut costs 19.0%

17. What strategies are you planning to use to increase attendance at your 2010 meeting(s)?
Work with CVBs to market destinations 38.5%
Increase promotional mailings 38.5%
Increase e-mail promotion 82.1%
Use social media (Twitter, LinkedIn, Facebook, etc.) to promote meetings 71.8%
Create campaigns specific to each attendee segment your organization serves 46.2%
Use personal outreach from board members/staff 59.0%
Use personal outreach from active members 30.8%

18. Please check the box that best describes your organization’s meeting-staffing level, compared to one year ago.
Fewer staff 35.0%
No change 62.5%
More staff 2.5%

19. If your meeting-staff levels have decreased, please check the boxes that describe how you have responded.
Used technology to increase productivity 19.0%
Moved some work functions to outside vendors 23.8%
Worked longer hours 66.7%
I have made no changes 28.6%

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