Meeting planning is most certainly an art, but it’s also a science. Every aspect of the meeting—from the color of the room to the food at the banquet—affects the attendee experience. Jonathan Bradshaw, founder, Meetology Research Institute, East Sussex, U.K., spoke about the science of meetings at the 2012 Professional Convention Management Association’s Convening Leaders meeting in January. He outlined nine scientifically proven ways to engage attendees’ ...

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