Meeting planning is most certainly an art, but it’s also a science. Every aspect of the meeting—from the color of the room to the food at the banquet—affects the attendee experience. Jonathan Bradshaw, founder, Meetology Research Institute, East Sussex, U.K., spoke about the science of meetings at the 2012 Professional Convention Management Association’s Convening Leaders meeting in January. He outlined nine scientifically proven ways to engage attendees’ ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Jonathan Bradshaw on Boosting Brain Power at Meetings, you'll get exclusive access to a large archive of premium content.

Already registered? here.