How do young professionals view meetings and exhibitions, and what can meeting professionals do to attract them? Those were the central questions explored in a study by the Center for Exhibition Industry Research, called “The Power of Exhibitions in the 21st Century: Identify, Discover, and Embrace Change from the Point of View of Young Professionals.” A key finding of the study is that about 87 percent of professionals under 40 plan to attend at least one exhibition in the next two years. ...

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