Experient, the Twinsburg, Ohio–based meeting and event services provider, has named Rick Binford, CMP, to the role of executive vice president sales and marketing—the company’s top sales leadership position. Binford has been with Experient for nine years, most recently as senior vice president and chief marketing officer. He has served as interim executive vice president of sales and marketing since the position was vacated in early October. In this role, he is responsible for leading Experient’s newly combined sales and marketing organization.