Technology, shifting social values, the new consumer, and demographic shifts are the four trends that will shape the meetings industry in the future, according to Peter Yesawich, chief executive officer, Yesawich, Pepperdine, Brown, and Russell, who moderated a panel discussion on the subject at the Professional Convention Management Association’s annual meeting in Toronto in January. The first trend, technology, has not only transformed the way people book travel (56 percent have booked ...

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