Growth Slows for Hotels But Rates Remain High
The U.S. hotel industry, which has functioned as a well-oiled machine for the past few years, now is in the midst of a relative slowdown expected to last at least until the end of 2008, according to a report by industry tracker Smith Travel Research. While hotels' financial fundamentals remain strong and rates high--and there is no reason to believe their profit parade will halt--the current dip is evident.
The main problem for hotels is that supply growth is increasing while demand growth is waning. In 2005, supply inched ahead only 0.1 percent, while demand surged by 3 percent. The gap narrowed last year, with 0.6 percent supply increase and 1.1 percent demand gain. Now, through the first five months of 2007, demand growth (0.5 percent) has fallen below supply growth (1.2 percent).
The effect on hotels' average occupancy rates is vivid. After 2.9 percent occupancy growth in 2004, that increase fell to 0.5 percent last year, and this year occupancy actually has declined by 0.5 percent. Still, occupancy remains at a historically high level-–63.2 percent through May 2007. As recently as May 2003, occupancy had reached a nadir of 58.5 percent.
For the hotel industry, the bottom line is slowing profits. Average daily rate growth is down from 7 percent in 2006 to 5.8 percent through May 2007. Even worse, revenue per available room (RevPAR), a leading financial indicator for hotels, is down to 5.1 percent growth this year, compared with 7.5 percent last year. But these effects are less pronounced in the country's 25 largest hotel markets. For example, the RevPAR gap between those markets and the rest of the country surpassed $30 in April, the largest such disparity in at least 20 years, according to Smith Travel.
These trends are not expected to be short-lived. Smith Travel projects supply growth will remain ahead of demand growth through next year, with occupancies, average daily rate growth, and RevPAR growth continuing to inch downward.
Much of the supply growth is in the country's largest markets. As of April, approximately 10,800 rooms were under construction in Las Vegas, followed by New York (8,100), Chicago (6,500), Washington (6,400), and Orlando (5,200). However, in the category of rooms under construction as a percentage of existing supply, those markets all were outpaced by San Antonio (12.9 percent).
blog comments powered by Disqus
Want to use this article? Click here for options!
© 2008 Penton Media Inc.
Meetings Collaborative
Rate your experience with meeting venues and suppliers.
| Powered by: Meetings Collaborative | |
advertisement
advertisement
Webinars
What Meeting Planners Need to Know to Manage E-Meetings
Virtual meetings save time and money, get a thumbs-up from the “green” crowd, and offer new ways for companies and organizations to communicate, market, and sell. It’s time for meeting managers to start booking and managing them.
View it Now | View Archived Webinars
Apex Webinars
Meet Powershop: The Next Generation of APEX Tools
Wednesday, Sept. 17, 2008 2:00 PM ET
Curious about the breakthrough application that allows meeting planners and suppliers to send event specs back and forth in a standardized format? Join the leaders of APEX, an initiative of the Convention Industry Council, in a must-attend webinar introducing Powershop.
View Apex Webinar| View APEX Archives
advertisement
CVB Supplement 2008
The Changing Face of CVBs
Featuring:*Changing Face of CVB's
*CVB's Go Green
·Go to Digital Edition
















