The two-year-old Malaysia Convention and Exhibition Bureau, known as MyCEB, has rolled out the first phase of a Web site aimed at attracting regional and international conventions, incentives, and other events to the Southeast Asian hub.

The new site provides meeting organizers with a range of research tools, from stats on the country’s exhibition venues to sample incentive itineraries to information on MyCEB's “subvention” program (which provides incentives to attract international business events to Malaysia).

At an October 11 press conference at IMEX America in Las Vegas, Ho Ping, general manager, sales and marketing, for MyCEB, discussed phase two of the Web site, expected to launch by the end of the year. The second phase will provide planners with a request for proposal tool and a searchable product directory, and will also integrate with MyCEB’s CRM system.

Ping also announced MyCEB’s new brand tagline, “Asia’s Business Events Hub”; the bureau’s search for U.S. sales and marketing representation, which is expected to be in place for 2012; and a distinctive new QR code, which directs users to the bureau’s Web site when scanned with a smartphone QR-code reader. Malaysia’s iconic Petronas twin towers are worked into the design of the QR code.