The Professional Convention Management Association has added a return on investment component to MeetingMetrics, the meeting measurement application it introduced exclusively to members at the 2007 annual meeting last January. MeetingMetrics, developed by New York-based GuideStar Research, allows users to conduct pre- and post-event surveys online to determine the attitudes, perceptions, and knowledge of attendees, and whether the meeting met its strategic goals. It was offered exclusively ...

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