A comprehensive marketing plan goes beyond brochures and e-mails sent to your potential attendees or exhibitors. Connecting with the media is another crucial facet of any successful communication plan. To use the press to “spread the word” about your meeting or event, you need to think of press releases as a marketing tool. Whether you make a general announcement of meeting dates and location, broadcast a call for abstract submissions, or publicize specific newsworthy topics that will be ...

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