August 2009 RCM
Prelude
The Connection Between Branding and Religion
As you read the article Branding Your Meetings on page 23, I want you to keep the name Martin Lindstrom in mind. Lindstrom is the author of Buyology:...
Connections
President’s Message: Becoming CMP-certified is worth the effort
The Certified Meeting Professional program aims to increase the professionalism of meeting-management professionals and encompasses all sectors of the...
RCMA Profile: Thomas Keown
Religious meeting planners come to the industry in very different ways. Some stumble into it by chance; some find it by circumstance; still others pursue...
Des Moines, Iowa’s, Vet’s Memorial Auditorium to Expand
County officials in Des Moines have voted unanimously to renovate and expand Veterans Memorial Auditorium a decision that Des Moines convention officials...
Voices: How do you find volunteers and show your thanks to them?
THE MAJORITY OF OUR VOLUNTEERS come from our alumni. These are people who have gone to our conferences and have been involved for a couple of years. We...
Hyatt Hotel Opens in St. Louis
The 910-room Hyatt Regency St. Louis Riverfront at the Gateway Arch held its grand reopening July 1 after undergoing a $63 million renovation. The hotel,...
Road Trip! Cities Strive to Make It Easy
Indianapolis Indianapolis is nicknamed the Crossroads of America because of its central location, proximity to interstate highways, and accessibility...
Features
Driving Attendance: The recession makes drive-in destinations more popular
When times are flush, air accessibility is a big factor in meeting planners' site decisions. But these days when nearly 10 percent fewer people are traveling...
Branding Your Meetings: A strong identity can boost your organization and its events
The following is adapted from a tutorial given at RCMA 2009 by Bill Oechsler, president of XLER Marketing & Brand Consultancy, Grand Rapids, Mich. Is...
Good Deals, for Now
I've never seen an environment quite like this, says Dave O'Connor, president, Meeting Connections, a Brasstown, N.C.-based meeting-management and site-selection...
Lessons
Tech Update: Options Abound for Work and Play
As summer winds down, there are plenty of cool tech tools around to help you be more productive. So let's get right to it: I know you're doing more with...
Youth Marketing: Things You Need to Know About Your Audience
One fundamental of marketing: Know your audience. So if you are planning a youth event, you need to understand the kids. Kathy Needham, the owner of Needham...
Sites
Hotel & Destination Updates
Waterparks and Theme Parks Waterparks Continue Extreme Growth...
Texas
Many of the big hotel and meeting- and convention-related projects under way in Texas continue to forge ahead, despite the recession. In Arlington, Dallas...
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