Betsy Bair

Content Director,

(978) 448-0582

Betsy oversees content and editorial for and the MeetingsNet interactive magazine tablet app, specializing in content on association meetings, corporate meetings and incentives, medical meetings, and SMERF (social, military, education, religious, and fraternal) market segments. The group also publishes MeetingsNet Today, a daily e-newsletter, and monthly e-newsletters in each of the market segments. She oversees MeetingsNet’s popular educational webinar series and speaks on meeting planning trends and topics at industry events. She co-organizes the annual Pharma Forum for pharmaceutical meeting managers with partner CBI; and oversees programming for the group's annual Las Vegas Invitational and the Beyond Borders Summit. She serves on the global board of directors of the Green Meeting Industry Council. Prior to joining MeetingsNet, she served in staff writing positions for Travel Agent magazine and Travel Management Daily.

How Millennial Meeting Pros Like to Research Sites 

A new report finds that North American Millennial meeting planners are no different from other generations in their “core values and desires,” says Michel Couturier, president of Marketing Challenges International, a New York–based company that represents international destinations.

Hotel Social Spaces: The New Heartbeat of Networking at Meetings
Our gallery explores the lobbies, lounges, cafes, restaurants, and other hotel social spaces that are playing a critical new role in maximizing the benefits of in-person business events. (Pictured, the lobby of the Westin Boston Waterfront)
12 Event Marketing Tactics To Engage and Excite Millennials 

What drove 24-year-old Chelsea Krost to stand up for Millennials and identify all the goods things they were known for when she was only 16? “Frustration,” she says.

Bill McDermott, SAP CEO
On the Hunt for the Next Meetings Industry Advocate 

The Meetings Mean Business coalition is on the hunt for its next Bill McDermott.

A Big New Boost for Atlantic City Meetings 
Michael Massari, SVP, Caesars Entertainment (left), and Atlantic City Mayor Don Guardian cut the ribbon to open the 100,000-square-foot Harrah’s Waterfront Conference Center, a game-changer for the destination.
Gehrisch Steps Down as President and CEO of DMAI 

Michael Gehrisch, who has been president and CEO of Washington, D.C.–based  Destination Marketing Association International since 2000, is leaving the association. DMAI COO Charles Jeffers will be interim CEO until a new leader is selected.

SITE Foundation Launches Auction 2.0 

The Society for Incentive Travel Excellence Foundation has launched SITE Foundation Auction 2.0 (#bidforit), which features a new online component to its annual fundraising auction and is also open to the public for the first time.

PCMA proposed 2016 chair William F. Reed, FASAE, CMP
PCMA Announces Proposed Slate of 2016 Board Officers and Directors 

The Professional Convention Management Association Nominating Committee met in August in Chicago to review nominee applications for the 2016 open board officers and directions positions. The committee has released the names of five new directors and four new board leaders to be considered by the membership

New Orleans Recognizes Convention Industry During 10th Anniversary of Katrina 
Meetings industry leaders who played a pivotal role in the recovery of New Orleans by bringing their meetings and events back to the city will join a week-long commemoration of the 10th anniversary of Hurricane Katrina.
10 Tips for Marketing Your Event and Driving Attendance

Ron Rosenberg, president, QualityTalk, Inc., gave a session called “How to Get Record Attendance at Your Next Event: 7 Proven Strategies That Won’t Cost You a Dime” recently. Here are some of his tried-and-true tips for marketing your meeting.

Aisles at IMEX America
IMEX America: 180 Education Options on Tap for October 

The IMEX Group has announced a full plate of education—180 options—for IMEX America 2015, October 12–15 at the Sands Expo in Las Vegas.

Meetings Mean Business Leaps Into Action to Avoid Punitive Measures for Meetings Industry  1

The Meetings Mean Business Coalition sent a letter last week to a congressman who wants to replace up to 50 percent of all government business travel with videoconferencing.

On the Scene at MPI's World Education Conference 2015
Check out this gallery of photos from Meeting Professionals International's World Education Congress 2015, held in San Francisco August 1–4. This year's WEC featured dynamic general session speakers and a new variety of education formats.
Meeting Professionals International announced the winners of its annual Rise Awa
MPI Honors 2015 RISE Award Winners 
Meeting Professionals International announced the winners of its annual RISE Awards at the 2015 World Education Congress in San Francisco Monday.
MPI Chairman's Award winner Janet Sperstad, CMP, flanked by fellow educators Car
MPI Academy and More Announced at WEC 2015 
Among the major new education initiatives Meeting Professionals International President and CEO Paul Van Deventer announced at the start of MPI’s World Education Congress in San Francisco August 2 is MPI Academy, meant to include all of the education MPI creates as well as education from partners.

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