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Betsy Bondurant

President, Bondurant Consulting

betsy@bondurantconsulting.com

Betsy Bondurant, CMM, CTE, has more than 30 years of industry expertise in hotel sales and meetings and trade show management. During her 15-year tenure at the world's largest biotech company, Betsy developed and implemented a pioneering corporate-wide strategic meetings management program. This experience also provided her deep insight into the regulations affecting the life sciences industry. In 2007, she moved from the corporate meetings world to consulting, much of which has been within procurement organizations. In addition to her current work with Fortune 500 companies, Betsy has authored many articles, developed educational content, and presented at dozens of industry events.
 

Articles by Betsy Bondurant
Who Are the Key Stakeholders in Your SMM?
And Why Include Them?
The Strategic Meetings Management Triad
How to work more closely with travel and procurement
Visibility is Everything! How to Register Your Company's Meetings
Create the guidelines and get a process in motion
SMMP Wisdom: Continuous Improvement
It's not enough to have preferred suppliers, you must be able to monitor their performance so that it continually improves, and therefore, your meeting
How to Create a Preferred Supplier Program
Where to start? The first step in creating a preferred supplier program is to partner with your procurement department if you have one. Together you will
Betsy Bondurant on how to write a business case for your strategic meetings management program
Data gathering is the first step toward developing a strategic meetings management program—the next step is creating your business case
Getting Started with Strategic Meetings Management Programs
A step-by-step action plan for starting a strategic meetings management program.
SMMP Technology 101
Technology is the heart of any strategic meetings management program. By deploying a technology solution, you can better understand your company's meetings activity and start to strategically manage your spend
SMMP Requires Dedicated Companywide Communication
It's not enough to send out a corporate-wide e-mail telling everyone about your new SMMP — you need to spread your message frequently, using a variety of approaches to reach a diverse audience
Be Strategic: Centralize Your Spend Data
Knowing where to start your data mining is the first step
The Critical Phase: Getting Buy-In, Setting Policy
Data gathering is the first step toward developing a strategic meetings management program (See my June article Information Is Power at meetingsnet.com).
Information Is Power
Getting your arms around meetings spend is one of the most challenging aspects of developing a strategic meetings management program. Spend is typically

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