The 2009 CMI 25

Sep 1, 2009 12:00 PM

Highlights

Our comprehensive 2009 listing of the industry's largest and most influential North American meeting and incentive companies focused on the corporate market.

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Mary Sue Leathers, president and CEO

Advantage Travel & Incentives Inc.
Savage, Minn.
(952) 447-1333
www.advantageperformancenetwork.com
Founded: 1995
Leadership: Mary Sue Leathers, president and CEO; Christopher Lund, executive vice president/partner
At a glance: Top clients for Advantage in 2008 were SuperValu, U.S. Foodservice, and ING. With diversified service areas—including corporate travel management, leisure travel, merchandise awards, and performance improvement solutions—40 percent of company revenues come from sources other than meetings and incentives. The company continues to upgrade its “to your advantage” online reward platform, and last September it formed an alliance with Travel Leaders, formerly Carlson Wagonlit Travel, strengthening its travel-buying position.

Corporate meetings in 2008: 101
Incentive travel programs in 2008: 31
Meeting and incentive travel programs held outside the U.S.: 15%
Room nights booked for meetings and incentives: 52,410
Full-time employees: 86

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