The 2009 CMI 25

Sep 1, 2009 12:00 PM

Highlights

Our comprehensive 2009 listing of the industry's largest and most influential North American meeting and incentive companies focused on the corporate market.

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VMS
Indianapolis
(317) 805-6600
www.vmsbiomarketing.com
Founded: 1995
Leadership: Mandy Moore, CMP, principal; Angie Duncan, CMP, CMM, VP of meeting operations
At a glance: VMS, a strategic marketing and meetings company, works primarily in the highly regulated and heavily procured pharmaceutical and biotech industries. New to the CMI 25 list this year, the company earned about 57 percent of its revenues in 2008 from executing meetings, 2 percent from incentive programs, and the balance from other education, marketing, and communications services. In 2009, VMS hired a team of healthcare marketing experts to enhance its strategic meetings management services to offer other marketing solutions.

Corporate meetings in 2008: 203
Incentive travel programs in 2008: 3
Meeting and incentive travel programs held outside the U.S.: 7%
Room nights booked for meetings and incentives: 49,512
Full-time employees: 91

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