Google's Sidewicki: Not a good idea for pharma

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So says John Mack of the Pharma Marketing blog. Read all about what it is and how Mack highjacked the Sidewiki concept to illustrate his point.

Crowdsourcing and interactivity and the wisdom of the crowds is all well and good, but, as he so aptly shows, it may not be so good for your organization or your brand. And if you think it couldn't happen to a CME provider, think again. Just another fun thing to worry about...

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