Yup, just about anything can be outsourced these days. Even medical education. From a press release:
- Healthways Communications, Inc., a privately-held medical communications company, announced today that it is joining forces with one of the largest medical communications company in India to increase the breadth and reach of its Scientific Editorial Content and Development Division. This collaboration will result in up to a 50% reduction in content development time and considerable reduction in overall cost in comparison to industry standards for scientific and editorial content and development.
For pharmaceutical and health care organizations, there are significant advantages in
“Our strategic relationship in India provides us with a unique competitive advantage among our larger counterparts with respect to cost and manpower, without sacrificing the superior quality to which our client base has become accustomed,” said Patricia Coleine, President of Healthways.
The combined alliance most recently produced pro bono hurricane disaster training materials for use in the Gulf States by physicians, emergency personnel workers, and the general populace.