Meetings and fresh ideas

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A lot of companies are realizing that,in order to stay alive, much less thrive, in the current economic climate, they better come up with new products, according to this article on Entrepreneur.com. A lot of this has to do with brainstorming, of course, yet so many companies don't really encourage groups to go into those wild places where the truly great ideas like to hang out. From the article:

Learning the right way to brainstorm makes a difference, too. Most company meetings consist of bringing up an idea, then shooting it down. Instead, generate a list of ideas before analyzing each one. You'll open the gates to thinking creatively by separating imaginative thinking from critical thinking, says Gregg Fraley, a partner with Chicago marketing and product development consulting firm D.S. Fraley & Associates. He also suggests having a 15-minute meeting once a week where product and service ideation is the only item on the agenda.

This is a terrific idea. Why aren't we doing more of it? Probably because of fear--you know, you might say something stupid, or impractical, or whatever. So what? I say, let it all fly. The question is how meeting planners can design the session so participants feel free to let go with their most outrageous ideas. I like the open-space concept, but it may be a little too too for some groups who need more structure. What really works for brainstorming sessions? Hmm, I feel an article coming on...

A lot of companies are realizing that,in order to stay alive, much less thrive, in the current economic climate, they better come up with new products, according to this article on Entrepreneur.com. A lot of this has to do with brainstorming, of course, yet so many companies don't really encourage groups to go into those wild places where the truly great ideas like to hang out. From the article:

D.S. Fraley & Associates. He also suggests having a 15-minute meeting once a week where product and service ideation is the only item on the agenda.

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