Mistaken identities?

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I couldn't help but laugh when I read this press release from Phoenix Marketing International about how members of the hotel industry’s biggest frequent guest programs can’t identify all the bands that fall under the program.

According to the results from Phoenix Marketing International’s recently released Hotel SCORESTM study, no member of the Hilton HHonors, Radisson Gold Rewards or the Starwood Preferred Guest programs could identify all the Hilton, Radisson or Starwood hotel brands participating in the respective programs. Less than one in three Marriott Rewards members could name all the participating brands. More memorable, it would seem, are the brands belonging to Choice Privileges, the majority of whose members could name all six brands that participate in its programs.

I know, it’s not funny, but it is good to know that I’m not the only one who has a hard time tracking who belongs to who these days. But it is important, since the study also found that two out of five frequent guest program members claim that programs influence their lodging choice a significant amount of the time.

Then, of course, there's this guy, who stayed in all of Hilton's various brands just to do a compare and contrast. It's pretty interesting.

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