That was the subject line of an e-mail message this morning. I knew it was spam—knew it—but I still had to open the message, just to be sure I wasn't really in trouble. Of course, it was spam.
But it made me think about what cuts through the clutter of hundreds of spam e-mails I get on my corporate e-mail address. Sometimes, I glance at the name first, and have caught myself from deleting messages whose subject lines look like spam. Others, like this morning's, give me pause. But still, I wonder how many legit messages I delete because of their subject line, and I kick myself several times daily for being fooled by subject lines that sound like they might be legit.
The reason I'm babbling about this is because, with so much meeting e-newsletter (and while X-names were still somewhat cool), we called it MeetingsNet Xtra. We found out in short order that the capital X wasn't making it through corporate firewalls, and changed it to "Extra."
I'd be curious to know what others' experience with all this has been. (E-mail me or drop a comment below if you have any words of wisdom on this one.)