Michael Moore's latest movie about the healthcare industry has pharma knee-deep in fear, according to this article. A snip:
- AdAge.com claims that the pharmaceutical industry is attempting to discredit Moore's film by trying to spin the filmmaker as biased and one-sided. Ken Johnson, senior vice president for the Pharmaceutical Research and Manufacturers of America (PhRMA), says America needs a "thoughtful and well-researched" investigation into America's healthcare problems, and insists Moore's film won't provide that.
But consumer health advocate Mike Adams disagrees. "Big Pharma is the king of spin and propaganda," he says. "And drug companies will paint anything as 'biased' if it doesn't bow down to the lies, distortions and fraud being promoted by the industry. Big Pharma is not merely afraid of Michael Moore, they're afraid of anything resembling honest scrutiny or investigative journalism," he added.
After all the build-up, I'm looking forward to seeing if this movie lives up (or down) to its hype. If it truly is investigative journalism, it could be great. If it's just a smear campaign, I doubt it'll have much impact. Frankly, I'd be more worried if I were in the hospital and HMO world than pharma—from what I've read, that's what he's really targeting this time around. (Thanks, once again, to the fabulous Deb for the pointer!)