Social media and event marketing #event2pt0

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Thursday's the big day: We're holding our free webinar on how to use social media to market events at 2 p.m. Eastern. I've been having a great time working with our panelists on this (I'll be moderating), and I can tell you these folks have some great info lined up for you.

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We're starting off with Lara McCulloch-Carter, who it turns out is even smarter than I thought she was. In addition to being the chief brand storyteller for her company, READY2SPARK, Lara also founded #eventprofs, a thriving online community. Lara will talk about who your attendees are these days (and how to find them online), how to develop content that they just can't resist, and how to avoid common problems event marketers run into when they begin to integrate social media into their efforts. Then Kate Slonaker, director of marketing for Cvent, will talk about how event marketers can use Twitter, Facebook, and LinkedIn to reach their potential audience where they live.

Rounding out the lineup is Julius Solaris, founder of the Event Manager Blog and the popular Event Management LinkedIn Group. Julius will give tips on how to grow your Facebook Page, Twitter account, blog or Youtube channel, and measure your return on investment.

So c'mon down and join us at 2 p.m. EST on April 14. (Did I mention that it's free?) If for some reason you can't make it tomorrow, the webinar also will be available on demand afterward. Also, please feel free to follow along on the Twitter hashtag, #event2pt0, and definitely swing by that Twitter hashtag afterward because Lara, Kate, Julius, and I will be there to answer questions and continue the conversation.

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