Value-adds for exhibitors

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I was at the CME Congress in Toronto last week, where there was lots of talk about core competencies for various types of physicians--the things they absolutely have to know to do their jobs. There also was a lot of discussion about what the docs think they know versus their real knowledge base, and ways docs can self-test (usually through a Web site) to determine whether or not they needed to learn what a particular activity covered (went to a very good session on this and would be glad to share--please e-mail me if you'd like particulars).

Just curious how that might translate to meeting professionals:

What would you say are the core competencies meeting professionals must have?

How would you feel if those who provide your continuing education provided voluntary, anonymous self-tests you could take to learn which of these core competencies in reality may need honing and which you're already up to snuff on, regardless of where you think your skill levels are in each of the areas?

Just curious--does anyone have a special resources page on their meeting website for exhibitors that gives them info on how they can maximize their experience at your trade show, along with the usual logistical info? If not, I think it'd be a great value-add for them. Or how about an e-newsletter with links to interesting articles on exhibiting?

One article link you may want to include is this very interesting article from Event Marketer I just ran across on the psychology behind bumping booth traffic. There also is just tons of great stuff for exhibitors at www.boothmom.com.

Hey, with the proliferation of trade shows and exhibitions, along with a consolidation of exhibitors in many markets, every little edge you can give them just might keep them coming back to your show instead of your competitors.

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