According to C/Net news, the giant E3 video game tradeshow may scale back in 2007, or maybe go away altogether. The reason? Exhibitors are looking for smaller, more targeted shows. I don't know if this is an industry-specific thing or not, but I do remember something similar happening in the environmental tradeshow business, when some of the bigger shows were hemorrhaging exhibitors to either more targeted or more regional shows. This could be an anomoly, or it could be a sign of the times.
Anyway, the rumor also has it that the E3 organizers are radically revamping the show as well to offer more personalized experiences, which is probably a good move regardless.
Update: From a press release of the show's organizers:
- The new E3Expo will take shape over the next several months. As currently envisioned, it will still take place in Los Angeles, described
by ESA as a "great and supportive partner helping to build E3." It will focus on press events and small meetings with media, retail,
development, and other key sectors. While there will be opportunities for game demonstrations, E3Expo 2007 will not feature the large Gizmodoenvironment of previous years. (via
Update: Analysis of the top 10 reasons E3 has to change or die.