For many years, the only college degree program in meeting planning was offered in the somewhat unlikely city of Madison, Wis. That's where, in the mid-1990s, the state's ambitious Meeting Professionals International chapter decided that it was time to act. “We got together and said, ‘We're really tired of training people,’” recalls Janet Sperstad, CMP, a past president of the Wisconsin MPI chapter and recent MPI International Planner of the Year. “And the hoteliers were saying, ‘We're ...

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