Do you have a personal brand? It’s a question that Cece Salomon-Lee started pondering about two-and-a-half years ago after reading an article in Fast Company magazine titled, “The Brand Called You.” “The idea [behind that article] was that in our day-to-day lives we market our companies, but we forget that those same strategies we are using at our jobs need to be applied to ourselves. We need to be branding ourselves in the workplace as well as in the industry,” says Salomon-Lee, director ...

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