Can a show survive, let alone flourish, without the presence of key exhibitors? How do trade show organizers detect exhibitor unrest in advance? How can they avoid key exhibitor attrition? Michelle Bruno, a Salt Lake City-based trade show consultant, outlines the answers in a new research paper she wrote for the Center For Exhibition Industry Research called Managing the Special Needs of Key Exhibitors and Market Leaders. Know Your Key Exhibitors Key exhibitors are essentially the market ...

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