Strategic Planning 101
Strategic planning is a disciplined effort to make fundamental decisions and take actions that shape and guide what an organization is, what it does, and why it does it. (For information on ICPA's strategic initiatives, see “Message from the President,” page 42).
In addition, a strategic plan represents a shared vision of what will be, provides a framework that will be consistent over a specific period of time, identifies an overall direction but not the means of achieving it, and identifies the direction for short-term actions.
Want to use this article? Click here for options!
© 2012 Penton Media Inc.
Acceptable Use Policy blog comments powered by Disqus
Advertisement
Advertisement
Sign Up for Our Free E-Newsletters
Meetings Collaborative
Rate your experience with meeting venues and suppliers.
| Powered by: Meetings Collaborative | |
Latest Webinar
Global Meetings: Risk Management A to ZFebruary 28 | 2p.m. EST
Organizations take on more risk than usual when booking meetings outside the U.S. Join our expert panelists and learn how to assess your overall risk, write contracts that protect your organization, manage currency exchange rate fluctuations, keep your travelers safe, and much more.
View it on-demand now!
VIEW ALL ARCHIVED WEBINARS
Advertisement



















