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MEETING PROFESSIONALS INTERNATIONAL'S Global Corporate Circle of Excellence, a select group of senior corporate meeting executives, in June came out with the next thing on your summer reading list: a 12-page white paper outlining the process of creating a business plan for a strategic meeting management program.
The paper makes a case for an SMMP, warning meeting professionals to “avoid obsolescence” by adapting to the “new reality,” in which cross-department collaborations are essential and the business environment demands cost-consciousness and accountability.
The steps (highly abbreviated here) that the GCCOE recommends for reinventing a meeting department include:
- Understand your company's goals and culture, and the business environment in which it operates;
- Do a hard-nosed assessment of what your department brings to the table;
- Draft a preliminary business proposal;
- Consider preferred vendor contracts;
- Identify the tech tools that can improve productivity and data collection;
- Define success measurements for both individual meetings and the SMMP;
- Create a proposal for C-level execs;
- Refine the proposal based on feedback.
The full white paper is available at www.gccoe.mpiweb.org.
