Lawrence Sherman Posed an interesting question in his column “Same Time Next Year?” (January/February 2007, page 15) Why do so many of us go to the same meetings year after year? Certainly the collegial environment is a benefit. However, with more and more providers having limited resources, shouldn't we be seeking more than an expensive networking opportunity? I would argue that there is always room for improvement. Here are a few ideas. Track outcomes We're used to measuring the outcomes ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Conferences for Us: A Call to Action, you'll also gain access to exclusive premium content.

Already registered? here.