It’s great to go to conferences and soak up all that learning. The question is, what do you do with it once you get back to the office?
As I was leaving a three-day conference on a Sunday, the organizers wished me “good luck on your fourth day.” I wasn’t exactly sure what they meant. That weekend we had been exposed to new concepts and points of view. But we also had been nestled in a cocoon with zero distractions: no phones, no TVs, no computers—they even took away our watches. We had dedicated time to concentrate on our reason for attending. On Monday we would be back in the real world. Monday … our fourth day.Why We Need ...
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