“I'm the associate dean for academic affairs.” “That's impressive. You must have a lot of responsibility.” “I'm the dean of student affairs.” “Wow. You have a chance to shape students' careers.” “I'm the assistant dean for CME.” “What's that? I didn't know there was such a position. Did no one else want it?” We may not actually hear these reactions explicitly, but I can tell you, that is what many physicians think. Physicians lack understanding about CME management in part because ...

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