Pharma pros on the challenges of exporting strategic meetings management programs
Global strategic meetings management. Talk to meeting planners at any major pharmaceutical company and they'll likely tell you it's the next frontier for their companies. While the concept is fairly straightforward — extend the tools and processes for U.S. strategic meetings management programs across all offices worldwide — executing a global program can be extremely challenging. During a thought-leaders panel discussion on day one of the Pharmaceutical Meeting Planners Forum, a group of ...
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