Time to Move Forward?

There are two things every person I spoke with for this issue's cover story on the Accreditation Council for CME's new accreditation criteria agreed on: that the direction they will move the CME enterprise is the right one, and that there are a lot of providers who will absolutely balk at complying with them. Why the disconnect?

Jack Kues, PhD, assistant dean for CME with the University of Cincinnati College of Medicine in Ohio, summed it up when he told me, “The irony of this whole thing is that we're saying physicians have to be lifelong learners and be able to adapt, while we ourselves are becoming more entrenched in the bureaucracy of CME. When we are asked to change and move forward with the physicians, we get very freaked out.”

The reasons why are easy to understand — in fact, they are the same reasons docs resist when they are asked to change their ways. There's the inertia reaction: “We've been doing it this way for years and getting good results, so why fix something that's not broken?” There's the exhaustion factor: “It's just too much work. I can't stand the idea of taking all this on when chances are as soon as I do, they'll just change the rules on me again.” There's also the “who do you think you are?” response: “Who is the ACCME to tell me how to do my business? They don't know what my environment is like. No one asked me what I thought would bring the best results.” Finally, there are the system issues: “We don't have the time, the staff, the resources, or the connections to make it happen.” Sound familiar?

My heart really goes out to those I spoke with who just can't see themselves being able to achieve accreditation — especially accreditation with commendation — under the new criteria. My guess is that, similar to what happened once the dust settled under the new Standards for Commercial Support, the changes required will end up being incremental and doable, and those to whom meeting the new criteria now sounds like the impossible dream will find that it's an achievable goal after all.

Do I think that these new criteria ultimately will result in a more powerful and effective CME enterprise? Absolutely. Do I think that they will cause some to drop out of CME rather than try to comply? Absolutely. Isn't it ironic?

Sue Pelletier, (978) 448-0377, spelletier@meetingsnet.com

RSS Share

Want to use this article? Click here for options!
© 2012 Penton Media Inc.


Acceptable Use Policy
blog comments powered by Disqus

Search 125,000+ Venues

Search Meeting Space

Find Event Venues with Cvent

The Meeting Planning Blog

Face2Face Latest Posts

Sign Up for Our Free E-Newsletters

Meetings Collaborative

Rate your experience with meeting venues and suppliers.

Facility / Hotel

 
Powered by: Meetings Collaborative
Aega Awards

Latest Webinar

Global Meetings: Risk Management A to Z
February 28 | 2p.m. EST

Organizations take on more risk than usual when booking meetings outside the U.S. Join our expert panelists and learn how to assess your overall risk, write contracts that protect your organization, manage currency exchange rate fluctuations, keep your travelers safe, and much more. View it on-demand now!

VIEW ALL ARCHIVED WEBINARS

Recent Comments

Powered by Disqus

Back to Top

Explore Our Newsletters


Meeting Planner Survival Guide

Whether you're a novice planner or a veteran, this compilation of must-read articles is your meeting planning resource.

Must-See Meeting Files

Visit the MeetingsNet expert-advice site, where we’ve got top meeting pros on camera answering a variety of your questions as well as a collection of educational—and sometimes offbeat—editors’ pick lists — from the top tech tools to the best books for meeting professionals.

Pharma Meeting Management Forum

8th Annual Pharmaceutical Meeting Management Forum
March 25-28, 2012 in Orlando, Fl
Register now!
Learn more about how healthcare reform will affect medical meetings.

Both forums are co-sponsored by Medical Meetings and The Center for Business Intelligence.

Suppliers/
Facilities/CVBs

MeetingsNet makes it easy to find the CVBs, tourist boards, and facilities you need for your next meeting.

Deal Finder

Special offers brought to you by MeetingsNet.

Find A Job

Targeted to all aspects of the hospitality and special events industry.

SMM PORTAL

Your source for Strategic Meetings Management info and intelligence

Facebook   Twitter   LinkedIn   RSS Feed

Inside Current Issue

February 2012 CMI

January 2012

January 2012 FIM

MM January 2012

Jan/Feb 2012 MM

December 2011

December 2011 RCM

December AM

December 2011 AM

Browse Back Issues