As a 25-year veteran of the pharmaceutical meetings industry, Carol Krugman, CMP, CMM, is familiar with the perception that many meeting professionals have of event marketing — that it's about glitz and parties and that it's not their bailiwick. That may have been true a few years ago, she says, but not anymore. “Event marketing is our world now,” she says. “It is definitely our world in the future. If we don't embrace it and adapt to the extraordinary changes going on in the meetings ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Education, Not Entertainment, you'll get exclusive access to a large archive of premium content.

Already registered? here.