When one of her pharma clients was launching a new injectable drug to help stimulate white blood cells to fight infection in chemotherapy patients, Clare O'Boyle, director of entertainment, United States, for Jack Morton Worldwide, New York, chose singer Pat Benatar to energize the event. Benatar not only agreed to alter her strict set list and perform “Hit Me with Your Best Shot” as the finale, she also “thanked the attendees at the end for doing such a great job and working so hard.” When ...

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