A coast-to-coast CME initiative is tackling one of the biggest public heath problems facing the U.S. today. Resulting in more than 440,000 deaths every year, tobacco addiction is the single most preventable cause of death. Now nine organizations have partnered to create Cease Smoking Today (CS2day), a three-year project, which began rolling out this spring. Aiming to reach nearly 46,000 physicians through 176 activities, CS2day will use four different performance-improvement (PI) models to ...

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