Carlson Marketing Worldwide

Fay Beauchine, President, Business Loyalty
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FOUNDED: 1938

LEADERSHIP: Liz Graham, President & CEO, US & Asia Pacific Regions Executive Vice President & Chief Operating Officer, Groupe Aeroplan; Fay Beauchine, president, business loyalty, Carlson Marketing

AT A GLANCE: Carlson Marketing has enjoyed numerous wins in the past year, including opening its first offices in India, securing a trademark for its virtual events technology, and seeing Fay Beauchine, president, business loyalty, inducted into the Convention Industry Council’s Hall of Leaders. The company, acquired by Montréal-based loyalty marketing giant Groupe Aeroplan Inc. in December 2009, increased the number of room nights booked for meetings and incentives by about 7 percent in 2010 over 2009.

• Corporate meetings in 2010: 741


• Incentive travel programs in 2010:76
  
  
• Meeting and incentive travel programs held outside the U.S.: 24%


• Room nights booked for meetings and incentives: 296,574
  
  
• % of revenue from planning and executing meetings and incentives: 73%
  


• Full-time employees: 697
  
  
• Top customer markets: pharmaceutical, high-tech

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