MotivAction LLC


Brad Williams, Vice President, Meetings & Events
MotivAction LLC

Blog

Case Study: Incentive Travel

Minneapolis
(763) 412-3000
www.motivaction.com

FOUNDED: 1976

LEADERSHIP: William Bryson, CEO; Joseph F. Keller, President and COO

AT A GLANCE: MotivAction, which is celebrating its 35th anniversary, has received a flood of industry recognition in the past year, including an IMA Circle of Excellence Award for an incentive travel program for John Deere Holdings Inc.’s dealers and distributors based in western Russia, six Graphic Design USA awards for various incentive marketing campaigns, and a 2011 Creativity International award for a video announcing an incentive trip to Costa del Sol, Spain.

  • Corporate meetings in 2010: 58

  • Incentive travel programs in 2010:23

  • Meeting and incentive travel programs held outside the U.S.: 13%

  • Room nights booked for meetings and incentives: 51,840

  • % of revenue from planning and executing meetings and incentives: 52%

  • Full-time employees: 117

  • Top customer markets: insurance/financial services, manufacturing

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CMI 25

The CMI 25: The largest and most influential North American meeting and incentive companies focused on the corporate market.

The 2011 CMI 25 winners are:

*ALTOUR Meetings & Incentives
American Express Business Travel
*BCD Meetings & Incentives LLC
BI worldwide
*Bishop-McCann LLC
*Carlson Marketing Worldwide
*Carlson Wagonlit Travel Meetings & Events
Creative Group Inc.
Enterprise Events Group Inc.
*Excellence in Motivation, Inc.
Experient
Gavel International
George P. Johnson
ITA Group
Maritz Travel Co.
*McVeigh Associates Ltd.
Meeting Alliance
*Meeting Expectations Inc.
*Meetings & Incentives
Meridian Enterprises Corp.
*MotivAction, LLC
*SDI Meetings and Incentives
*TBA Global LLC
*US Motivation
VMS

*denotes expanded listing

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