SDI Meetings and Incentives: 2011 CMI 25

SDI Meetings and Incentives

Scott Dillion, President and CEO
Case Study: Strategic Meetings Case Study: Incentive Travel Case Study: Special Events

Chicago
(312) 587-8200
www.sditravel.com

FOUNDED: 1992

LEADERSHIP: Scott Dillion, President and CEO, Amy Michel, Vice President

AT A GLANCE: SDI continues to work on a strategic plan, implemented in 2009, to expand and diversify its client base to industries least affected by the economic downturn. As the company adjusts its business model, streamlining services and costs to adapt to the current environment, it reports a 15 percent increase in the number of room nights booked for meetings and incentive programs in 2010 compared to 2009.

• Corporate meetings in 2010: 109
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• Incentive travel programs in 2010: 48
   
• Meeting and incentive travel programs held outside the U.S.: 38%
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• Room nights booked for meetings and incentives: 31,000
   
• % of revenue from planning and executing meetings and incentives: 98%
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• Full-time employees: 13
   
• Top customer markets: insurance/financial services, healthcare/medical