USMotivation : 2011 CMI 25


US Motivation

Caren Bigelow, Director of Travel
US motivation

Case Study: PetSmart

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(866) 885-4702


LEADERSHIP: Tina Weede, President; Laverda Godfrey, Vice President, Finance and Operations

AT A GLANCE: View the full US Motivation profile: US Motivation: Turning It Around

  • Corporate meetings in 2010: 116
  • Incentive travel programs in 2010: 30
  • Meeting and incentive travel programs held outside the U.S.:5%
  • Room nights booked for meetings and incentives: 63944
  • % of revenue from planning and executing meetings and incentives: 19.4%
  • Full-time employees: 85
  • Top customer markets: insurance/financial services, manufacturing

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