As I edited an article about the hospitality industry’s gradual shift from buyer’s to seller’s market (at least in certain markets), I was reminded of a Northeast discount clothing chain, Syms. Its branding message in its commercials in the 1970s, ’80s, and ’90s is one it still uses today: “An educated consumer is our best customer.” I think that message has resonance for the association meeting professional who is navigating today’s ...

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