The Society of Incentive & Travel Executives put some “theater” back into its annual Crystal Awards ceremony, holding the gala to honor top incentive programs at the Shakespeare Theater at Chicago's Navy Pier September 15, kicking off the IT&ME Show. To make it into the winners' circle, incentive planners had to prove the business results of their programs, some of which grew sales as much as 25 percent. But ROI wasn't the only challenge. Three out of four of the winners of the Most ...

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