It is pure Western arrogance to go to Asia and expect to do business as we do in the West. Even with the best intentions, what works in the West can result in failure in the Far East. We need to learn how to communicate with Asians, particularly as China becomes an economic powerhouse. We can't do that without understanding some of the dramatic differences in our cultures. When we choose to adapt our behavior out of respect for cultural differences, we start the process of building the deep ...

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