How Outside Advice Can Help Your Event
Fresh Eyes Offer New Ideas
“There are moments in every meeting that have to happen,” says Chuck Santoro, chief creative officer at Proscenium in New York. “My big thing is to look at them in a new way.” For example:
Stale: Use “Voice of God” narration.
Fresh: Find employees to tell the story. You involve the audience, add diversity to the stage, have frontline employees interacting with management, and it costs nothing. Hold a contest, asking employees to send audition videos explaining why they want the gig.
Stale: Mic stands
Fresh: Texting questions, which makes attendees less inhibited
and can increase the number of questions addressed.
Stale: Name act
Fresh: “Dancing With the Stores” paired store managers with Broadway dancers. “It wasn’t just fun and cool,” Santoro says. “We connected it to the business message. You need to listen to the ‘music.’ Sometimes you lead, sometimes you follow.”
Help With a Major Innovation
Angie Pfeifer, CMM, would rather lead than follow. So when the buzz about hybrid meetings began, says Pfeifer, AVP,
“I worked with George P. Johnson, who advised me on the need to do research first to support the business case,” she explains. “That meant identifying the need, setting the goals and objectives, and determining the metrics to validate the investment. “ GPJ’s input on the research, she says, was key to launching the project.
GPJ also project-managed the virtual component, from the two hosts (one speaking English and one speaking French), to the flow, to the technology. With 325 virtual registrants, Pfeifer calls the event “extremely successful.”