A new “Virtual Engagement Suite” announced by Carlson Marketing marries the virtual conference technology created by Menlo Park, Calif.–based Unisfair with Carlson’s meeting-management experience. “If you do a virtual conference properly,” says Kurt Paben, senior vice president, engagement and events, at Minneapolis-based Carlson, “it’s the same amount of work [as a face-to-face event].” On Carlson’s end, that work will mean providing clients with strategy, content, event marketing, and ...

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