In early March, a New York Times article proclaimed that “Incentive Travel Has Returned.” I wanted to believe it, and the photo of one of the featured incentive winners and his wife on the beach in St. Barts was lovely. But the reality was that the story was almost surely pitched by one of the incentive house giants interviewed, and all of the people interviewed (other than the CEO of the company that held the trip) have much to gain from this “trend.” Declared the president of one ...

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