PATAGONIA "We look for 'dirt bags' to work for us," says Lu Setnicka, director of public affairs at Patagonia, the Ventura, Calif.based manufacturer of outdoor sports clothing and equipment. "We believe that it's easier to hire passionate outdoor people [dirt bags] than to teach passion for the outdoors." Patagonia gives 1 percent of its annual sales to grassroots activist organizations like Buffalo Nations, which is committed to protecting the wild buffalo population of Yellowstone ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Cool Companies, you'll get exclusive access to a large archive of premium content.

Already registered? here.