the hot list

What's Hot …

• sponsorships (ROI)
• Wi-Fi
• cyber cafés
• lead retrieval (ROI)
• in-booth theaters
• security
• meals in the trade show
• massage in the trade show
• “green” thinking (recycling)

What's Not …

• spendy receptions
• group FAMs
• hospitality suites
• large, over-the-top booths
• customer service

This month's Hot List comes to us courtesy of Bruce Gyger, Destination Seattle (www.destinationseattle.com). Let us know what's hot — and not — in your corner of the meeting industry. Send your Hot List to shatch@primediabusiness.com.