IT'S NO SECRET that the International Association of Convention and Visitor Bureaus has been going through an identity crisis. So, after a review of its brand and with the overwhelming approval of its members, the association has changed its name to the Destination Marketing Association International. The name change became official in July when 80 percent of member organizations voted in favor of the new moniker. (Only 66 percent approval was required). Seventy-four percent of DMAI's ...

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